The History of How Companies Generate Business


Marketing is a necessary evil for businesses to inform their consumers about products and services that may be of value to them. Businesses have been using various marketing strategies since the development of businesses and the need to make money. A business owner would have to find a unique way to get customers into their store rather than their competitor down the street. Perhaps they go out of their way to develop personal relationships with their customers or perhaps their advertisements are very enticing. Either way, with the advancements in technology, marketing too has evolved.

Before the 19th Century

Print medias for marketing were not common before the 19th century since most average people did not even have access to books or magazines. Johannes Gutenberg’s printing press did speed up the process of mass producing printed work, but only religious institutions and the upper class could afford to ever have anything printed. Lower class and poor folks did have access to newspapers and tabloids for information. However, most of the information was more news oriented not business specific.

19th Century

During the 19th century people began to discover more products and services by word of mouth rather than just print advertisements. Print medias were not very popular during this time, as people did not pay attention to anything other than the content.

During the 1800s marketing was tied to circulation rather than artistic taste and eye appeal like in today’s world. By 1879 Congress approved for the United States Postal Service to offer second-class mail, which allowed publisher’s to lower their magazine prices in hopes of increasing circulation. It is very cost effective to print and mail in bulk rather than printing based on an individuals demand. Once magazines cut their prices for all to be able to afford it lead to the birth of what is known today as mass media.

20th Century

America experienced a major increase in the marketing of products and services during the 20th century due to six major wars. Education helped to increase the literacy levels across the board. Technologic advances allowed more people to be in touch with the outside world. Books and magazines made their ways into schools, business, and homes across the country.

Photos began to appear in an array of medias to give stories a more personal touch. Marketing became more of an art rather than a science and gave way for the birth of big business.

During the 1950s television and radio advertisements started to appear on behalf of network sponsors rather than the everyday consumer. By the 1960s advertisements made a complete turn around in order to accommodate the way American companies were starting to brand their products and services.

The invention of the Internet helped to transform marketing campaigns and give consumers the ability to access products and services with the click of a mouse.

21st Century

The 21st century has seen the introduction of faster and smarter technologies that have not only made life easier but have helped businesses to interact with their markets more effectively and efficiently. The Internet has become more than just a source of information but a place for communication amongst people from all parts of the world. The Internet is also a huge place for businesses to be able to market their products and services to nearly two billion users around the world. Online marketing using new technologies such as QR codes, social medias, or live streaming, has become a new marketing campaign for businesses to grasp the wants and needs of all people.

Some really awesome resources on marketing, advertising, its history, impacts on society, and life as we know it.